How To Set Up Your Own Courier Business Website For Under $100

$100 websiteWould you spend $100 to make an extra $8,000 next year? Of course you would! I recently surveyed three dozen customers who had purchased my courier guide and set up their own courier business. One of the questions was “How much extra income did you make after you set up your web site?” The average increase in income was over $8,000!

The absolutely best way to promote your courier business in today’s world of technology is with a website. I’m serious about this and will talk you through the simplest way to get yourself online in this article. The reason why I feel you need to be on the internet is because most of your potential customers are already using it. They use it to locate businesses and services on a daily basis. The internet has virtually replaced phone books and has a far greater reach than all other forms of media combined.

Plus, a website does three key things for your courier service. It allows you to market your services to a wider audience of potential customers. It gives you a way to further educate your client base about the kind of services you off and it gives them an easy way to contact you.

What’s even more interesting is that you can get all of this – including a complete website – for less than $100. Sure, you may think there’s some kind of trick to it because websites cost thousands of dollars to develop and maintain. Well, that may have been true at one time, but those days are gone. The internet is wide open and accessible to anyone who cares to participate and it won’t cost you much to get your courier business online, either.

But how exactly do you do it?

Well, in order to build your website for under $100 you will have to approach it like a DIY project. However, even if you have limited tech knowledge, I will guide you through the process and give you hints on how to learn more along the way.

The Pages Your Website Needs

Before I get into the finer details of website building, let’s take a look at the things you will need your website to have. The pages that you will want to have in your website are very specific. If you look online at other business websites you will see a bit of a pattern between big and small business websites. Each has some of the same kind of content pages because they are important. Here are the pages you should include in yours:

The Greeting Page – Okay, this is not really what the first page of your website is called, but it serves the same purpose as a greeting. On it you should have a few things about you, your courier business and not too much detail. It is supposed to give others a first impression about your service and make them curious enough to dig deeper for more information.

 

 

The About Us Page – Here is the page where you can provide a lot of the details missing from the first page. You can provide information on you, your courier business, rates, programs, discounts, special offers and anything else that fills in the blanks about what you and your business are about.

 

 

The FAQ Page – Frequently asked questions about your business can be answered here. They can be related to your service or whatever else you get asked by customers on a regular basis. The idea here is to provide information that can educate your customers and potential new ones about your courier service.

 

The Testimonials Page – This is where your happy customers can share details on their experience with you, your staff, your business and anything else that can show you are pretty good at the courier business. This page also gives others a feel for what they can expect when they call on you.

 

The Contact Us Page – The final page in our example is the one that tells everyone where you are located and how they can reach you. Also, on the pages of your website try to include photos to break up the text. Photos of you with family, you on the job with customers and anything featuring the ‘real’ you will do and give your company a nice, friendly image.

 

Hosting Options

With a general idea of the pages you need for your website, you now need to look at somewhere to have your website hosted. A web host provides space to park a website so it can be found on the internet. There are two kinds of web hosts. One is paid hosting and the other is free hosting.

When you are on a tight budget is can make good sense to opt for free hosting but I am going to steer you away from there. I much prefer paid hosting and here’s why: You can use your own registered domain name for your website which makes it easier for search engines to find you. Paid hosting is not expensive and contains many extras that can help you with your website and the promotion of it. Finally, with paid hosting there are no free ads placed on your website. Free hosts do this to pay for their services.

Website Builders

There are several programs online that allow you to build your website. I am going to suggest you use WordPress when you start to put your website together. In addition to being the most popular web building program, there are thousands of themes and plugins available to you to allow you to personalize your website to look exactly as you would like it to. If you have limited knowledge of WordPress, there are video tutorials and an extremely active community online ready to help you with any problem you may encounter.

My Recommendations

For web hosting I give Bluehost the nod. I’ve used their service for over nine years without problem. They offer perks including a free domain name, one-click install action of WordPress, free e-mail accounts, amazing customer service you can reach 24/7 and are just awesome. If you click this link you will also receive a discount from their regular pricing.

That is an affiliate link which means I will earn a small referral fee if you sign up with them. I promote Bluehost simply because I feel they are the best at what they do and I want you to have the best team working with you on your website.

Once you start using WordPress and Bluehost, you will be able to access many video tutorials on both programs. I suggest you take some time to go through some to pick up on many great tips that will assist with the construction of your website.

The Steps To Building Your Website

The first thing you need to do in order to build your courier business website is visit Bluehost. Once you get there, click on the “Get Started Now” button to get the process underway. Once you click that button, you will be sent to another page. On it you will be offered the option of picking a new domain name or using an existing one.

If you do not have a domain name for your courier business, let me give you some advice on creating one. Try to keep it simple such as containing two or three words. Try to keep it short but don’t use abbreviations, numbers or slang words. Try to make it relate to the nature of your business. Try to make it easy to say, spell and remember. Try to ask others for ideas if you get stumped.

Once you have your web domain name you will have to pick your hosting plan. I suggest you use the basic one for two very good reasons. First, it is not expensive. Second, it includes many of the extras you will be able to use to enhance your website at no extra cost.

Now you are ready to start building the pages of your website. I remind you to install WordPress with the one-click installation option and you are ready to go. Provided you have checked out some of the tutorials I’ve already mentioned about both Bluehost and WordPress, you should be able to put together your website with relative ease.

When you complete your website, publish it and it will be live so others will be able to find it and learn about your courier business. What you may want to do to jazz up your website a little is to get a logo made for your business. I know, logos are expensive. Well, actually, that depends on where you get it made. If you have a freelancers at Fiverr.com make one for you, it can cost you as little as $5.

You can use the logo, which will be your property entirely, on all marketing tools to promote your business. While you’re at it, but sure to include your website address on all those same marketing tools including your vehicle decals, business cards and information posters.

One More Thing

The website you now have will require looking after. It’s called maintenance. You will have to try to monitor it to make sure information does not end up online long after it is outdated. For example, if your courier business rates change, make sure they are also corrected on your website. At some time you may want to add a blog to your website. I think it is a great idea but it will require a little more of your time to keep updated and fresh with new material.

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